One little word that is football PR suicide…

Only an avid fan of international football will have heard of Mauricio Pochettino until he arrived in the UK this week amid a minor furore. He is the new manager of Southampton FC, following the sacking of Nigel Adkins, a controversial decision given his popularity and achievements. One quote I read from the new man has stirred me to write this. Now I’ve stopped being surprised at the decisions...

Read More

The high street is dead, long live the high street!

The UK has a huge issue to deal with right now. No not the NHS. Not Europe. Not even the public debt crisis. It’s our high streets. As we all know, they are dying a slow painful death. Most of us would like to see them saved; however, when push comes to shove, we tend to put our sentiment to one side in favour of convenience. Instead we shop at the supermarkets. We shop online. And we shop in...

Read More

The only 5 pages a business plan really needs

The conventional format of a business plan typically results in an extravagant and largely futile waste of precious time for most new business owners. The fact that most business plans are written for an external authority to rubber stamp, typically the bank manager, seems nonsense to me. More than that, it immediately imposes an overtly optimistic bias onto the business. It is only natural to...

Read More

How NOT to treat your customers!

  In my book ‘Selling Moose’ I devote a whole chapter to customer service. Sadly and extraordinarily, poor customer service seems to present itself all too frequently, in all areas of life. We’ve all experienced it countless times. Yet it seems so many people in business just don’t get it. Nobody likes getting ripped off. One particular sector where we tend to feel short-changed on...

Read More

The five worst traits of a bad salesperson

    I was recently the recipient of a 45 minute phone call from hell. Despite various failings in life, one quality I do feel blessed with, due in no small measure to my upbringing, is politeness. However, life’s catalogue of indelible challenges has also hardened me to not be a soft touch. These two traits combined mean that I seem to spend longer dealing with sales calls than...

Read More

What’s your strategy?

“So, what’s your strategy?” It’s a question many would-be entrepreneurs are likely to be asked. After all, every business needs a strategy, right? I wonder how many people that ask the question truly understand what strategy is. The reality is that most new enterprises probably have a strategy but don’t perceive it as such. They may think strategy is the private playground of large...

Read More