Why “100%” is the percentage of choice for highly successful businesses

There should not be a business, in any corner of the world that does not recognise the importance of customer satisfaction. Yet there is one aspect to measuring customer satisfaction that I believe many business owners and Directors do not recognise because it’s to do with “statistics”. I was fortunate yesterday to be in a meeting with a British organisation that, for the most part, get...

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The “overflowing swimming pool” rule

Have you ever heard of the “overflowing swimming pool” rule? Hopefully not because I think I’ve just created it! The photo below has just been captured from my hotel in Madeira. As you can see, in this pool the water level is full to the brim.

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