One little word that is football PR suicide…

Only an avid fan of international football will have heard of Mauricio Pochettino until he arrived in the UK this week amid a minor furore. He is the new manager of Southampton FC, following the sacking of Nigel Adkins, a controversial decision given his popularity and achievements. One quote I read from the new man has stirred me to write this. Now I’ve stopped being surprised at the decisions...

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