“I’d like the first personally autographed copy please; read this book – I promise that you’ll thank me for suggesting it!”

George Savva – Managing Director at ‘It takes…7seconds’ Ltd

“A thoroughly engaging read! Easily accessible and should be on the list of essential reading for anyone considering setting up their own business!”

Sid Madge, founder and creative partner Mad Hen

“Redefines the steps needed to create and succeed as a brand today. Brilliantly executed writing with a heart”

Dr Sarah-Jayne Grattan, author of Zero to 10,000 and Follow Me

“Chris Jones writes from the perspective of someone who always gives his best shot, but is brave enough to admit some mistakes along the way. The book is an honest insight into the trials, tribulations as well as successes of entrepreneurship.”

Professor Colyn Gardner, Pro-Vice Chancellor at Glyndwr University

“I just couldn’t stop reading this book – a truly innovative way to learn about business and entrepreneurship. Refreshingly honest, candid and insightful.”

Liz Davies, co-founder of Next plc

“Professor Jones’ well written book is essential for the entrepreneur – to hear from someone who experienced a failed business venture and learned the nine steps to success. Invest the time to hear sage advice.”

Seena Sharp, Managing Director of Sharp Market Intelligence

“There is no better way to build a better, stronger, more successful business than learning from Chris’s lessons. Highly recommended.”

Rob Warlow, author of ‘Loan Sharp’

Selling Moose arrived from Amazon on New Year’s Eve, and I’ve just finished it. Though I must admit I haven’t done much else since!

I found Selling Moose to be a really interesting and enjoyable read, especially the story of the Moose business experience. I’ve read many business books, but few that contain as many useful (real-life) thoughts with practical business advice for any entrepreneur. The author achieved a perfect balance of welcoming success yet learning from the importance of celebrating failure. It was a good book to read when deciding upon my New Year’s Resolutions!

Though this book is clearly aimed at aspiring and emerging entrepreneurs, I would recommend this book to anyone who wants to achieve their business / managerial goals.

Steve, posted on Amazon.co.uk